About us / Values

The Bluefish spirit is grounded on cost-consciousness, our willingness to assume responsibility and on innovative simplicity.

Cost-consciousness

Bluefish has from day one been organized for cost-efficiency, such as through networking, finding simple solutions, and making cost versus benefits central to all decisions. Bluefish R&D and manufacturing are both outsourced to low-cost countries.

Assume responsibility

Bluefish strives to live up to our contract with society and to offer affordable medicine for many people. Bluefish assumes complete responsibility for manufacturing and in attaining true transparency in communications.

Innovative simplicity

Bluefish is always looking for smart and simple actions in complicated situations such as shared infrastructure and using a virtual organization. We are not afraid of working with the minnows for a true win-win principle in contracting. We actively encourage new thinking in sales and marketing and execute an ownership model that creates motivation.

The following value statements, developed by our founder for use in our daily business activities, reflect the Bluefish ethos:

1. Affordable medicine is our identity
2. Quality is the key to success
3. Profit gives us resources
4. The Bluefish spirit - a strong and living reality
5. To reach good results with small means
6. To assume responsibility is a privilege
7. Innovative simplicity is the core of our thinking
8. The different Bluefish way
9. Focusing energy is crucial to our success
10. Most things still remain to be done. A glorious future