Bluefish Growth Strategy

We at Bluefish position ourselves as a knowledge-driven, and competitive entity in the market offering cost-savings to patients and healthcare systems.

The ongoing transformations within the pharmaceutical industry present both challenges and significant opportunities. The strategies outlined below encompass the daily activities of our employees and strategic partners as we aim to capitalise on these opportunities. These efforts thrive in an environment that actively encourages both individual and collaborative initiatives. The strategies provided serve as guiding principles in the pursuit of our goals.


Know Your Market

  • Heightened focus and dedication to Sales and Marketing, aimed at increase market shares through business understanding and opportunistic sales. 
  • Existing product portfolio - Sustaining and enhancing the existing product portfolio to all our markets through continual supply chain enhancements . This ensures that our strategic key products consistently excel year after year.
  • New products - Diversification of the product range to include value-added products that face less competition, target niche or semi-niche products, and offer higher profit margins.


Guiding Principles In The Pursuit Of Our Goals

  • Geographical footprint - Geographical organic expansion is a key element in our growth journey, primarily through establishing presence in new European markets. However, ensuring profitability is paramount before considering further expansion.
  • Partnerships- Advancement and continuation of partnership models for licensing, business-to-business, and distributing Bluefish products, will remain a fundamental focus area in the foreseeable future. This aims to maximize the benefits derived from our marketing organization.

Diverse Range Of High-Quality Generic Products

We are dedicated to delivering affordable and high-quality healthcare solutions throughout the EU across key therapeutic areas

Corporate Responsibility

Unwavering Dedication To Fostering Excellence Within Our Organisation And Beyond

We take pride in our commitment to Corporate Social Responsibility. We firmly believe that businesses play a vital role in society, and the most esteemed among them go beyond mere profit-making.

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